What is MJBizCon?

Even diehard cannabis aficionados can be forgiven for not knowing about MJBizCon. While it’s absolutely massive with more than 30,000 attendees over its three days, it’s not exactly targeted at the average consumer. Instead, this convention is all about the B2B (business-to-business) side of things. It gives industry insiders a place to catch up on the newest advancements in large-scale cultivation, learn tips for navigating an ever-changing legal landscape, and how to safely operate a legitimate business that the federal government still deems “illegal”. Not a whole lot for your average home grower.

Basically, MJBizCon has always been something of a “Chad” conference; all stuffed shirts and martini lunches without the grassroots charm that has become a staple of European events like Spannabis or Mary Jane Berlin. While much of Europe’s legalisation push has been spearheaded by popular movements, the biggest driver across the US has always been business and that has sculpted the nature of this convention from day one.

For starters, despite the fact that MJBizCon takes place on the Las Vegas Strip—one of the most trafficked entertainment hotspots in the world—walk-ins weren’t exactly welcome as a single-day ticket was selling for nearly €500. Basically, if European cannabis fairs are a party, MJBizCon is a trade event for industry insiders that doesn’t really offer much to the average consumer.

Until now.

The Vault by Sherbinskis

This year, as part of our inaugural appearance, we brought along all of our friends to help turn the tide and create an experience that truly offered something directly to our customers. With the help of Mario Guzman (the founder of Sherbinskis and Voice of the Plant), we set up the first-ever area focused directly on B2C (business-to-customer) interactions at MJBizCon and the results were spectacular.

We brought along a true who’s-who of cannabis industry leaders including representatives from all of our Breeding Grounds partners for a legendary announcement panel. We had the brains behind Champelli, Serge Cannabis, DNA Genetics, and more on hand for questions, speeches, and general good times. Sadly, our good friend Cutter from Fat Beans was unable to attend but we were able to show off his hard work to a seriously impressed crowd.

This was the real highlight of the show for us, as we were finally able to officially announce a project that we’ve been very excited about for some time; our collaboration with the absolute legends over at Death Row Records as well as our new projects with Aficionado Seeds and DNA Genetics.

Aside from our direct partners, we were also fortunate enough to get to work with such industry veterans as our good friend Uncle Stoner, Leo Stone from Aficionado Seeds, Ken Estes, the creator of the original Granddaddy Purple strain, as well as Ben and Nate from the Humboldt Seed Company. Additionally, we were joined by the teams at Barney’s Farm, Tiki Madman Seeds, Rebel Grown, Terp Hogz, First Smoke of the Day, and the Mendo Dope Boys.

The purpose of this massive team-up was to introduce an area known simply as The Vault; a brand-new B2C section of MJBizCon aimed exclusively at getting premium cannabis genetics directly into the hands of home growers. Sensi Seeds only began operating in the US in 2023, so this was our first real chance to interact with the market at large and show American growers exactly what we’ve been up to in Europe for the last several years.

Not all smooth sailing

While cannabis is technically legal in Nevada, these kinds of events are often met with undue scrutiny and a few issues are bound to arise. The biggest mishap occurred one day when there was supposed to be an event scheduled at a separate venue. Well, shortly before kickoff, it was revealed that the venue had been closed by police for undisclosed reasons. No problem, there’s a backup venue. Well, it seems that that was also shuttered by law enforcement. The exact nature of the issue wasn’t revealed to us, but it’s safe to assume that—even today—the cops just want to harsh our mellow.