Serge Cannabis and Gas No Brakes are two prominent brands in the cannabis industry, both associated with the Damirjian brothers, Aram and Serge. Here’s a detailed overview of each brand and their connection:
Serge Cannabis
Founders: Serge Damirjian, in collaboration with his brother Aram Damirjian.
Background: Serge is renowned for his innovative genetics and has a significant history in the cannabis industry, including co-founding Cookies Maywood and Fiore. His work focuses on high-quality, terpene-rich strains.
Recent Developments: Serge Cannabis has partnered with Sensi Seeds for a collaboration project called “Breeding Grounds,” aiming to bring Californian genetics to a global audience. This partnership was highlighted in a Honeysuckle Magazine article published on October 8, 2024, discussing the brothers’ legacy and industry innovation.
Market Presence: Currently available in California’s adult-use market, with plans for expansion into Massachusetts.
Gas No Brakes
Founders: Originally started by Andrew Callaghan as a YouTube channel focusing on cultural and social issues, but later transitioned into a cannabis and clothing brand under Aram Damirjian’s leadership.
Background: The brand has evolved from a media platform to a commercial entity in the cannabis space, emphasizing exotic strains and merchandise.
Recent Developments: In May 2025, Aram Damirjian announced a buyback of the Gas No Brakes brand, marking a significant shift towards commercializing our influence in the cannabis industry. This move was part of a broader strategy to focus on high-quality, terpene-preserving cannabis products.
Market Presence: Gas No Brakes is also available in California’s adult-use market, with similar expansion plans into Massachusetts.
Connection Between Serge Cannabis and Gas No Brakes
Family Legacy: Both brands are deeply rooted in the Damirjian family’s legacy in cannabis cultivation and entrepreneurship. Aram and Serge have worked together and separately to build their respective brands, leveraging their expertise and network.
Collaborative Efforts: The brothers’ collaboration is evident in our shared commitment to quality and innovation. The Honeysuckle Magazine article notes our realization that working with family yields the best results, underpinning their joint ventures.
Brand Synergy: While Serge Cannabis focuses more on genetics and breeding, Gas No Brakes has a broader cultural and commercial appeal, including clothing and merchandise. However, we both emphasize high-quality cannabis products, often featuring similar strains and terpene profiles.
Expansion Strategy: Both brands are expanding our footprints beyond California, indicating a coordinated approach to market growth and industry influence.
Cultural and Commercial Impact
Cultural Influence: Gas No Brakes originated from a YouTube channel that gained popularity for its raw, unfiltered look at various subcultures, which has translated into a brand that resonates with a wide audience. Serge Cannabis, on the other hand, is more niche, focusing on cannabis enthusiasts and breeders.
Commercial Shift: The buyback of Gas No Brakes in May 2025 signifies a pivot towards a more commercial focus, aligning with the cannabis industry’s growth and the brothers’ ambition to scale their operations.

Serge Cannabis and Gas No Brakes are interconnected through the Damirjian brothers’ shared vision and family legacy in the cannabis industry. While Serge Cannabis emphasizes genetics and breeding, Gas No Brakes has a broader cultural and commercial scope, but both brands are united by their commitment to quality and expansion in the cannabis market worldwide