Serge Cannabis is a prominent cannabis brand founded by Serge Damirjian, a well-known figure in the California cannabis scene. Serge has a rich history in the industry, having co-founded notable brands such as Cookies Maywood and Fiore. His new brand, Serge Cannabis, is a testament to his dedication to quality and innovation in cannabis cultivation and breeding.

   Background and Early Career

Serge Damirjian’s journey in the cannabis industry began in his teenage years. At age 15, he germinated his first cannabis seed using a small desk lamp behind a drawer in his bedroom. Despite facing a “nice ass-whooping” from his father, who later smoked the cannabis himself, Serge’s passion for the plant only grew stronger

 

           Founding Serge Cannabis

Serge launched his eponymous brand, Serge Cannabis, in September 2022 with the debut of the strain Blackberry Gary. This strain, a cross between a Sunset Sherbet x Zkittlez Bx2 and a Gary Payton cut, was the result of an extensive pheno-hunting process. The Blackberry Gary was selected from 400 seeds, with four survivors making it to the second round

 

        Vision and Brand Philosophy

Serge Cannabis is designed to cater to a more discerning and niche audience. Unlike his previous ventures, such as Fiore, which catered to a broader demographic, Serge Cannabis focuses on smaller-scale, high-quality breeding projects. Serge aims to create genetics that are not only unique but also have the potential to become staples in the industry

 

     Collaborations and Partnerships

          Sensi Seeds Collaboration

One of the most significant collaborations for Serge Cannabis is with Sensi Seeds, the world’s oldest cannabis seed bank. This partnership, part of Sensi Seeds’ Breeding Grounds project, involves the exchange of classic genetics and the development of new, cutting-edge strains. Serge describes this collaboration as a merging of “time-honoured expertise of a legend with the innovative vision of a young breeder, sparking a new era of botanical excellence”

 

                   Family Involvement

Serge’s brothers, Aram and Shant (Fidel), are also deeply involved in the cannabis industry. Aram founded the popular brand Gas No Brakes, while Shant, known as Fidel, pioneered the modern hash hole through his brand, Fidel’s. The Damirjian brothers have a long history of working together, and their collaboration on Serge Cannabis is a testament to their shared vision and passion for the plant

 

           Product Line and Strains

Blackberry Gary:

The flagship strain of Serge Cannabis, Blackberry Gary, is a well-balanced hybrid with a unique aroma that changes from jar to grind. It offers a cerebral, euphoric, and relaxed high, making it perfect for creative sessions and light physical activities. The strain has received high praise for its flavor, aroma, and effects

 

Upcoming Strains

Serge is actively working on several new strains, including:

– Zyrup: A Zkittlez crossed with Sherbet CQ.

– Sex Tape: A London Pound Cake 75 crossed with Pomelo Anderson.

– Zero: A small first run with a pheno hunt.

– Live Rosin: A blend of LTK and Strawnana.

 

These strains are part of Serge’s commitment to bringing new and exciting genetics to the market

 

      Market Presence and Expansion

 

Serge Cannabis is currently available in California’s adult-use market and is expanding its footprint in Massachusetts. The brand has also been featured at various pop-ups and events across the globe, including the Spannabis event in Spain

      Community and Cultural Impact

Serge’s dedication to the cannabis community is evident in his approach to breeding and his interactions with fellow growers and enthusiasts. He emphasizes the importance of preserving heritage genetics and fostering a culture of innovation and excellence. Serge’s work has been widely recognized and appreciated, and he has received overwhelmingly positive feedback from the cannabis community

 Future Plans

 

Serge Cannabis is poised for continued growth and innovation. Serge aims to release new strains regularly, each one carefully selected and tested to ensure the highest quality. His vision is to contribute to the ongoing evolution of the cannabis industry and to keep the culture of the plant moving forward

 

Founder:  Serge Damirjian

Launch Date: September 2, 2022

Flagship Strain: Blackberry Gary (Sunset Sherbet x Zkittlez Bx2 crossed with Gary Payton) 

Brand Philosophy:  Small-scale, high-quality breeding projects for a discerning audience 

Key Collaborations: Sensi Seeds, Gas No Brakes, Fidel’s 

Upcoming Strains:  Zyrup, Sex Tape, Zero, Live Rosin 

Market Presence:California, expanding to Massachusetts 

Community Impact: Preserving heritage genetics, fostering innovation 

Future Plans:Regular release of new strains, continued growth and innovation

This comprehensive overview highlights Serge Cannabis’s journey, its unique approach to breeding, and its significant impact on the cannabis industry.